We are Wild Nature, a healthy living movement that has inspired thousands of people to rediscover nature. Our skincare, haircare and makeup range are botanical and organic, simple and pure.
Our offerings exist to help people of all ages and gender be part of a community that allows them to feel comfortable, physically and philosophically, in their own skin – from newborns and teens to Gen Ys, parents and grandparents. We believe this is so important in a world obsessed with external perfection and the unreal.
1997 was the year. We didn’t set out to revolutionise the industry. Instead, Wild Nature began as a simple, yet determined farmer's market stall designed to educate and connect with people through organically grown Aloe Vera products crafted by founders and nature loving couple Justine Lobb and Rick Nagle.
And it quickly grew into something bigger.
We poured our heart and soul into something we truly believed in – we were tenacious, and the timing was right. As pioneers in a just-emerging organic revolution, we worked hard and we embraced the adventure. Thanks to a huge and ever-growing base of die-hard fans, we now care for peoples’ skin in over 20 countries. We've loved our first 21 years, and can't wait for the many more to come.
With deep research into ancient healing practices and scientifically-based formulas, our aim has always been to offer an Australian made range that celebrates nature in its sophisticated simplicity.
What we wear, eat and put on our bodies is important. Wild Nature is loved by conscious consumers who make considered choices, and who value connection, care and depth over aesthetics. In an age of disconnection, they are drawn to what is really important - keeping it real and honest.
We pride ourselves in the knowledge that our recipes have remained unchanged, and that our daily rituals are simple, using only the purest plants and oils. We are transparent in our products, our vision, our people and our future.
Our daily mantra is ‘to change people's lives and expectations', so thank you for being a part of something worth sharing. It is a privilege to be a part of your everyday.